Baby Brands Join Forces


Published: October 2018, Nursery Today


bébelephant, Little Chic London and Breathable Baby joined forces recently to present a successful product showcase for retailers, bloggers and trade press in London.

Rachelle Harel of Little Chick London comments: "As a distributor, bébélephant represents a number of successful baby brands, whilst Little Chick London and Breathable Baby have new products and new colourways to present to the industry. This collaboration proved hugely successful with representatives from major retailers such as John Lewis, Mothercare and Kidly attending, giving them the opportunity to see everything we have to offer under one roof and close to their office location."

Elliot Bishop of bébélephant added: "This joint effort proved an extremely efficient way of presenting lots of new product ideas to key players under one convenient roof. We were delighted with the turnout and will definitely be hosting a similar event in the future."



Swan Meets Elephant!


Published: July 2018, Nursery Today


Swandoo is pleased to announce the appointment of bébélephant as their UK distributor. After creating a lot of excitement at the Kind & Jugend exhibition in Cologne, Swandoo have really hit the ground running with their unique and innovative range of products.

"We are passionate about creating products that not only surpass safety standards, but provide parents with complete peace of mind. We are excited to be working with bébélephant in launching our products across the UK, which is a key market for us," says Kenny Lai, Managing Director and Founder of Swandoo.

They are excited to be on the threshold of launching their first i-Size infant car seat in the UK, which they have christened "Albert" (after the celebrated scientist Albert Einstein). Albert's harmonious proportions, refined contours and innovative features set it apart from other car seats. It not only offers outstanding safety features but also an eye-catching style that will appeal to modern families.

"This is a new venture for us, which we are very excited about. We are deeply impressed by Swandoo's high quality and premium products and can see that this is definitely a company to watch. I am really looking forward to be presenting Swandoo's unique products at our next showcase for retailers at the beginning of September," says Elliot Bishop, Managing Director of bébélephant.


Belo & Me Expands Reach

Published: May 2017, Nursery Today


The newest kids on the block in the nursery sector, Belo & Me have announced an exciting new distribution partnership with bébélephant.

Parents looking for a way to organise baby's clothes love their Wardrobe Dividers and the newest addition to their own brand range is their illustrated Baby's 1st Year cards with cute characters to mark baby's magical journey through babyhood.

Rachel MacGregor, Managing Director of Belo & Me, said, "We're so excited to be working with bébélephant; it's such an exciting milestone in the journey of Belo & Me."

"Consumers love our unique Wardrobe Dividers, we've sold over 16,000 units since their launch, plus our new Baby's 1st Year Cards are proving popular too! I can't wait to see our brand in stores!"

One of the UK's largest independent distributors, bébélephant pride themselves on delivering brands parents want and has a glowing reputation from their range of stockists, including national retailers, independents and wholesalers.

"We love the innovative products from Belo & Me and are so happy to welcome them to the bébélephant family" said Elliot Bishop, Director of bébélephant.

Based in Bolton, the brand has enjoyed rapid expansion thanks to their unique and innovative products for parents looking for something a little bit different.



Progessive Preschool: May/June 2017

Nursery Distributor bébélephant has taken on the UK/ROI distribution for a number of exciting new brands, including the jacket expander panel manufacturer ZipUsIn, safety brand Pogu (which develops reflective safety products) and new kids on the nursery block, Belo & Me.



Pogu Appoints bébélephant as UK/ROI Distributor

Published: May 2017, Nursery Today


Pogu is an award winning safety brand developing robust reflective safety products using 3M technology born out of a desire to protect families in dark and low-light conditions.

A simple but effective solution for ensuring parent and child visibility, the range includes wearable reflectives as well as specially designed product for pushchairs and bikes. The deal with bébélephant will see a new retail strategy roll out throughout 2017.

"We are delighted to be working with Elliot and bébélephant and we are looking forward to a rewarding and successful relationship together" said Tiffany Solender, owner at Pogu.

Elliot Bishop agrees - "This is a really good range of vital safety products which we are delighted to be associated with. The reaction from retailers is already extremely positive and I am confident the range will perform really well."