Bibetta Appoints bébélephant as their UK Distributor


Published: May 2016, Nursery Today


Bibetta is delighted to announce the appointment of bébélephant as their new UK distributor.



Bibetta, the innovative baby accessories design company whose hero product is the multi-award winning neoprene UltraBib, will be working with bébélephant with immediate effect to supply Bibetta's premium quality products to several national retail accounts.

Bébélephant's appointment as UK distributor enables retail buyers to purchase Bibetta'a products quickly and efficiently and get their unique and attractive designs in front of customers with ease.


Distributing a Doddl for bébélephant

Published: June 2015, Nursery Today


Two Somerset sisters have joined forces to create an innovative new range of children's cutlery.


The cutlery, which will be distributed by innovation specialists bébélephant, looks set to hit the high street this Autumn/Winter and has already won the Women with Bright Ideas Award for women in innovation and engineering as well as being a finalist at April's Gadget Show Live for British Inventors Project.


Commenting on their appointment, bébélephant's Elliot Bishop said "This is another great British invention in the nursery sector which we are privileged to distribute. The final pre-production prototype has already been shown to leading Buyers from UK retail who share our enthusiasm."



D-Link appoint bébélephant


Published: February 2015, Nursery Today


Technology giant D-Link has appointed  bébélephant as their UK and Ireland Distributor for their EyeOn range of baby monitors. The impressive range of three monitors will suit all budgets, with even the most basic (RRP £69.99) incorporating many of the features one would normally expect in top of the range competitors including lullabies and two-way audio.


The appointment follows another year of growth in the monitoring sector, particularly for bébélephant's BabyPing monitor for iOS. "As demonstrated in research provided for Nursery Today the baby monitoring sector is extremely important. Further, given the growing demand for ever more sophisticated monitors, we have been looking for another partner for 2015 and beyond to join our existing offering. D-Link's EyeOn range fits like a glove," said Elliot Bishop of bébélephant.


BabyPing's updated model launches in Spring 2015 which together with the EyeOn range, bébélephant hope will cement them as the UK distributor of choice for cutting edge monitors.


Bébélephant takes ‘significant step’ by starting Dragon’s Den-style event


Published: May 2014, Nursery Industry


Specialist distributor bébélephant is starting a Dragon’s Den-style initiative to help entrepreneurs get their products to market.


Nursery2Industry is inviting entrepreneurs to present their ideas to a panel of industry experts, including city financiers, at a special event in Central London on 4 September 2014. The panel of judges will include bébélephant’s Elliot Bishop, JoJo Buying Director Harriet Blanchet and Nursery Industry magazine Publication Manager Jo Pilcher. The trio will be joined by City financiers Edgar Leibovici and Anthony Bodenstein.


Bébélephant said the project has been inspired by the deluge of innovative products that have emerged as the economy has returned to growth. Commenting on the launch, bébélephant’s Elliot Bishop said: “As distributors specialising in innovative products, this is the most significant step we have taken as a business since we established over eight years ago. This is the opportunity for entrepreneurs’ dreams to come true with a clear route-to-market for their inventions. We are confident this initiative will not only succeed, but will become a regular fixture in the sector going forward with similar events in different parts of the country.”


Updates are being posted regularly on the Nursery2Industry Twitter page, where entrepreneurs with innovative ideas for the nursery sector ate now being asked to get in touch.


Innovation leads the way, says bébélephant


Published: January 2014, Nursery Industry


Specialist distributor Bébélephant has reported a sharp increase in turnover for the first six months trading of 2013-14, putting the strong sales down to “a return of consumer confidence and the long-awaited return of the innovator in this sector of the economy.”


CEO Elliot Bishop added that all the company’s leading brands have performed well – with the BabyPing wifi monitor now in all but a couple of the major retailers, MilkySnugz bottle comforters to be stocked in Tesco and Myyfeed with “a full order book for SS14.”


And it is 2014 that looks like the most promising for years he believes. “In the last few months, we have been meeting with innovators on a regular basis and the ideas being pitched to us – often with physical prototypes – are mind blowing,” he said and added: “The end of the recession has brought out the best of British entrepreneurs.” 


Bébélephant is just launching one such product – the patent-pending Justafit adjustable sleepsuit manufactured by Infasense. With adjustable cuffs and ankles, it aims to eliminate the trip and slip hazards that onesies can pose.